Destroy your own business. Don't wait for Corona !
Corona, floods, wars, civil unrest, bank collapse - it's just one bad news after another. Maybe, 2020 was “The Perfect Storm” . Any one of these calamities is enough to shake the foundations of any business, but together, they have put thousands of businesses at risk. If you are a traditional business, this would be a harrowing time for you. Even before this - margins were thinning, people prefer buying online, there is competition not only from within the country but even outside, costs of everything is going up, employees can leave you at the drop of a hat etc. However, are these the symptoms or the disease ? Who is the real enemy here ? I feel that none of these events are a real threat in themselves, the only threat is the Speed of Change . For decades we have seen businesses setup once, and continue to flourish for decades altogether. Nowadays, this seems to be a rare phenomenon. Even if the business does survive it may not resemble what it looked like 5 years ago